my projects
productfable: a product teardown
A teardown of a social reading app: Fable. includes five personas, two UX fixes, three feature bets, and a RICE-scored roadmap
blogsbeyond 4K
A personal essay on the evolution of cinema, display technology, and why every generation thinks it has peaked.
producttribe: a foodie community for swiggy
A product teardown exercise for Swiggy: designing Tribe, a foodie community feature. includes five user personas, a gamified MVP feature set, and a full step-by-step UX flow with wireframes
misczepto ads
Two 15-second ad concepts for Zepto, broken down frame-by-frame, with the hooks designed to make viewers stop scrolling and click.
producttap bonds: a product teardown
A page-by-page look at a bond research platform, and how I’d make it easier for every kind of investor to use.
blogshow do you turn a prospect into a consulting client?
Part of Feeble’s push to improve SEO through blogging, a piece on what actually moves a prospect to a paying consulting client.
blogswhat is the difference between an ai agent and an automation?
Another piece for Feeble’s blog, untangling two terms that get used interchangeably but mean very different things in practice.
blogswhen do you outgrow airtable?
Another piece for Feeble’s blog, on the signs that a spreadsheet-shaped tool has stopped fitting the business running on it.