zepto ads

Part of a company assignment: describe two fifteen-second advertisements for Zepto — frame-by-frame — and explain why users would click.

Ad 1 — "Kyuki Maa Sab Jaanti Hai"

Seconds 1–4: A dimly lit room. A student sits at a study table, trying hard to focus, but their stomach growls loudly. They glance at the clock — 10:17 PM — sigh, and drop their head into their hands. Just then, their phone rings. Maa is calling.

Seconds 5–8:

Student: "Haan maa." (Yes maa.) Mom: "Khaana khaaya?" (Did you eat, dear?) Student: hesitates "Haan, kha liya." (Yes, I ate.)

The scene cuts to the mother. She ends the call, stares at her phone for a beat, then opens Zepto Café and orders Rajma Chawal for her child.

Seconds 9–11: Back with the student — a notification appears: "Your food will be there in 10 minutes. Gift from Maa!" They lean back in their chair and smile.

Seconds 12–15: The frame dims to black. Text fades in: "Kyuki maa sab jaanti hai" (because a mother knows everything), followed by the Zepto logo and the line "Get what you want in under 10 minutes*" — with "*T&C applied" in the lower corner.

The hook

Emotional pull is the biggest driver here — it's a moment almost everyone has lived through. Younger viewers relate to skipping meals during exam season; parents relate to knowing their kid is lying about it. The notification ("Gift from Maa!") lands as a small moment of surprise and delight, and the closing line locks the brand into "care" and "love" rather than just speed.

Why will users click?

• Emotional relatability — a scenario nearly every Indian household recognizes.
• Surprise and delight from the "Gift from Maa" framing, which turns a food order into an act of care.
• The tagline reinforces the emotional hook rather than just repeating the speed promise.

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Ad 2 — "Aap Late Ho Sakte Hain, Par Aapka Khana Nahi"

Seconds 1–4: A girl is sleeping peacefully when her alarm goes off — 08:10 AM. She bolts upright: "No no no no, aaj phirse late, mera boss mujhe maar dalega!" (No no no no, I'm late again, my boss will kill me!) She throws off the blanket, rushes to brush her teeth, tries to make her hair presentable, grabs her purse, phone, and keys — and slams the door behind her at 08:19 AM.

Seconds 5–9: Walking to her car, she opens Zepto and orders a sandwich for breakfast, delivered straight to her office. She drives off. Cut to her office lobby, waiting for the lift — 08:28 AM, fidgeting nervously. She gives up on the lift and takes the stairs instead. By 08:34 AM she's at reception, out of breath, hunched over — and looks up to see the Zepto delivery partner waiting patiently. He smiles: "Ms. Sinha?"

Seconds 10–13: A middle-aged, balding man in a suit walks out and gives her a disapproving look. She straightens up instantly: "Bas order le rahi thi sir." (Just picking up my order, sir.) She grabs the bag, quietly thanks the delivery partner, and walks in.

Seconds 14–15: A voiceover: "Aap late ho sakte hain, par aapka khana nahi" (You might be late, but your food never will be) — Zepto logo, "Get what you want in under 10 minutes*", with "*T&C applied" in the lower corner.

The hook

The first few seconds run on pure urgency and chaos — the panicked "no no no no" makes viewers want to see what happens next. It's the oldest trick in short-form video, but it works because everyone recognizes the feeling.

Why will users click?

• Relatability — everyone has had a morning rushed enough to skip breakfast.
• A witty ending: the boss interaction adds humor and makes the ad shareable.
• A strong closing line that reinforces Zepto's speed advantage as the payoff to the whole chase.